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STRATEGY

Our strategic drivers

PROFIT

Our brands will optimise their supply chain capability, including their suppliers, buying processes and quick responses.

We will optimise the flow of goods from source to customer in order to enhance the customer experience. 

We will enhance ROCE by optimising profitability and capital management. 

GROWTH

We will be the leading lifestyle retailer in Africa whilst growing our international footprint.

We will deliver a customer-focused, digital omnichannel ecosystem.

CUSTOMER & EMPLOYEE OBSESSION

We will deliver superior customer and employee experiences and engagement across our retail brands.

We will leverage data science to improve our customer experience and engagement across all our retail brands.

We will grow our customer base through a target customer acquisition strategy

LEADERSHIP

We will embed a performance-based culture that ensures that we attract, retain and develop the best talent in the industry.