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YOUTH TRENDY

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Archive services a sneaker-conscious consumer and offers a selection of international brands, with a wide range of best level, limited editions and exclusives.

BUSINESS SEGMENT

TFG Africa

INCOME CATEGORY

Mid to upper market

Men & women
aged 24 to 31

NUMBER OF OUTLETS

2020: 27 (2019: 39)

Colette has become the essential destination for accessories and is renowned for jewellery and statement bags that embrace the pace of fast fashion.

BUSINESS SEGMENT

TFG Africa

INCOME CATEGORY

Mid market

TARGET AUDIENCE

Women aged 18+

NUMBER OF OUTLETS

2020: 8 (2019: 8)

hi is uniquely positioned within retail spaces, to offer inspiration of style and self-expression through tech. They offer a range of connected lifestyle products and are renowned for their must-have mobile technology hardware and related accessories. This includes smartphones, laptops, tablets, TVs, gaming, audio, fitness and smart home accessories, as well as prepaid data and airtime. 

BUSINESS SEGMENT

TFG Africa

INCOME CATEGORY

Value to upper market

TARGET AUDIENCE

Men & women of all ages

NUMBER OF OUTLETS

2020: 12 (2019: 11)

SODA Bloc offers denim, tees, dresses, skirts, shorts, gadgets and stationery, shoes and accessories to kit out tweens and is renowned for its coolest fashion fits for their generation.

BUSINESS SEGMENT

TFG Africa

INCOME CATEGORY

Mid market

TARGET AUDIENCE

Boys & girls aged 2 to 14

NUMBER OF OUTLETS

2020: 24 (2019: 30)

Sportscene offers sports-inspired streetwear that is trend-relevant. This includes footwear, apparel and accessories.

BUSINESS SEGMENT

TFG Africa

INCOME CATEGORY

Mid to upper market

TARGET AUDIENCE

Men & women
aged 18 to 25

NUMBER OF OUTLETS

2020: 287 (2019: 265)

A leading, fashionable menswear brand for a younger market.

BUSINESS SEGMENT

TFG Australia

INCOME CATEGORY

Mid market

TARGET AUDIENCE

Men aged 18 to 24

NUMBER OF OUTLETS

2020: 127 (2019: 106)

Fast fashion at incredible value. The FIX is the destination for see-now, buy-now, wear-now fashion. Aligned to international fashion trends as they happen, fashion-forward customers look here to get their latest fashion fix.

BUSINESS SEGMENT

TFG Africa

INCOME CATEGORY

Value market

TARGET AUDIENCE

Women aged 18 to 25

NUMBER OF OUTLETS

2020: 184 (2019: 178)